The Strategic International Meeting 2019 (SIM2019) Carbon Neutral event was attended by over 1,000 Puig stakeholders. All bicycles come with a 3 month warranty. 6pm - 8pm / Malet Place Engineering Building 1.02. I recently sold my Pruis from 2008 to finance a fully electronic car. This year’s event was themed ‘Join the REgeneration’ which outlined how Puig was adopting circular economy business practices. Therefore, I would not really say that this product makes the world a (much) better place. Due to the nature of that business model, they are forced to use eco-friendly messaging in their advertisement. Imagine that! Pick up £5 credit vouchers from Karma, an app which connects surplus food from restaurants, cafes and grocery stores to consumers for a lower price. Despite the recent backlash that Lush has experienced from close-to-the-bone campaigns, there is no denying the brand's sustainability credentials. Replacing the brand’s iconic crocodile logo with a menagerie of ten creatures that are on the brink of extinction, the brand looks to raise awareness of these endangered animals. Reducing meat and diary consumption, promoting organic and fair-trade food and supporting local family farms are all ways into the right direction. If you represent any of the companies owning these pictures, please get in touch with me and I will remove them asap. However, I did include it on the list as I really admire what Patagonia did. 10 most creative Environmentally Friendly Marketing Campaigns, involved in several product launches of green products. Our Loop campaign is about choosing the best products for people and the planet and reducing our waste. What is your political party doing about sustainability? See our events programme below, to make Change Possible today. From Earth observation to spin-off technologies and the "Overview Effect", this talk organised by the UCL Space Society will outline the many ways in which space exploration improves sustainability. Under the new agreement, Beauté Luxe will be responsible for the development and distribution of Puig’s prestige and lifestyle fragrance lines in Africa travel retail. Read More, This fascinating Virtual Travel Retail Expo session from Platinum Partner Puig showcased the richness of Penhaligon’s fragrance heritage and explored its best-selling scents. Internally, Puig has committed to reducing the environmental impact of its offices and employees by reducing business trips, paper consumption and minimising its vehicle fleet. Thank you! Industrial agriculture negatively impacts the health and well-being of people and animals. This is a very special type of angle that does not work for most commercial companies. Amazon is committed to building a sustainable business for our customers and the planet. In late 2018, I actually did an interview with Patagonia to hear about their business model and how they see their business grow in the future. 02031088815. You should spend more time focusing on the product rather than the problem. I’m writing my dissertation about the formats of these videos and destconstructing what makes them successful (also looking at time of release etc). Other ideas for a sustainability campaign. 10 Creative Marketing Campaigns for Vegan Products - Sustainability Matters July 1, 2020 at 9:28 pm […] most popular blog post ever is called “10 most Creative Environmentally Friendly Marketing Campaigns“. Write CSS OR LESS and hit save. Part of our commitment to both sustainability and customers includes making it easier for everyone to participate in making a positive impact on the planet and society. Recommended For You Promote this overview among students to encourage them to take sustainability-related courses (, You could also participate in national sustainability campaigns, by mobilising students to join climate marches, strikes and direct actions (. You should be more attentive when giving out such fact-based posts. MINSK, BELARUS JULY 4, 2019: Models carry net shopping bags during a fashion show at a waste ...[+] recycling plant near the Trostenetsky dumping ground as part of a … A sustainability campaign includes a set of activities, with the goal of achieving a positive change. It has received previous flak for toy partnerships with Shell, also the millions of plastic bricks it produces each year have a negative effect on the environment. What is the science behind climate change? The subversive piece centers around an appeal to the UN to recognize a trash-patch the size of France as a country, so as to force other country's to contribute to its clean up. Find out from UCL’s Unicef Society which populations are most vulnerable to Climate Change and how Unicef is aiding these crises. See how we put our scale and inventive culture to work on building a sustainable future. Book a free ticket here. ​​5 weeks. If none of those topics are of real interest to you, then you might want to organise one of the following sustainability campaigns instead: We hope that these ideas inspired you to organise a sustainability campaign at your university or college. In 2019, Puig reduced its employees greenhouse gas emissions by -16% and those of its headquarters-based staff by -4%. Organiser. One website, called ibtimes.com, wrote a very interesting article with the following headline: “Coca-Cola Company (KO) Busted For ‘Greenwashing’: PlantBottle Marketing Exaggerated Environmental Benefits, Says Consumer Report”. From the people who brought you FREE VEGAN tasters, BIKE REPAIRS and WILD BLOOMSBURY, we bring you Sustainability Week 2019! They address the topics of food, recycling and responsible consumption. Email Head Gardener, Susan McGrath to book a spot. I would recommend that you link to the actual company that made the commercials when you use them for educational purposes. hannah.biggs@ucl.ac.uk. The Lacoste Commercial is Madness. LadBible has backed a number of successful cause marketing campaigns, including one by mental health charity Calm in 2018. eval(ez_write_tag([[336,280],'sustainabilitymattersdaily_com-medrectangle-3','ezslot_7',113,'0','0'])); Carlsberg is brilliant at finding innovative ways to reduce their environmental footprint as a large beer company. The writer definitely need to reflect this feedback and correct it. : ). To make life a bit easier for you, we have provided a comprehensive list of different campaign ideas you can carry out at your university or college: Industrial agriculture negatively impacts the health and well-being of people and animals. If you’re thinking about revamping your green campaign, start by checking this list with 18 green marketing characteristics to avoid at all costs. We will provide needles and thread, buttons and stitching advice, so join us to re-fix your loose buttons and visibly mend your moth eaten sweaters. Our plant installation needs a home! , Wow, these are really cool. So simple, but yet so powerful. Mix, mingle and learn about the world of upcycling at our REPAIR CAFE, Students Centre. Starring British hardman Ross Kemp, the spot highlights the devastating effects that plastic pollution is having on our oceans and the creatures that call it home. Providing great companies with the recognition they deserve. Get your bike ready for the winter months with our FREE bike maintenance sessions. You will understand why when you watch it: “It`s hard to be an eco-warrior, but it`s easy to drive like one”. The product is proudly free of all plastic packaging and is made solely from bamboo or recycled materials; never trees. Investing $2 billion to support the development of technologies and services that reduce carbon emissions and help preserve the natural world. All the information that I could find were either non-related to what I really wanted to find, or simply really poor. Plastics decompose very slowly (your average plastic bottle takes up to 450 years), so they tend to stick around if not recycled properly. Sir David Attenborough’s hugely popular nature documentaries, people choosing to follow a vegan lifestyle, recent Extinction Rebellion protests forcing both London to a standstill. Bikes will be reasonably priced as they are second-hand. The absolute best environmental influencers on Instagram (LONG list), Useful and Active Facebook Vegan Groups & Pages (long list!). I hate greenwashing, but so many people do greenwash. Disclaimer: I DO NOT own any of the pictures posted in the article. You can also find out about taking part in Global Water Brigades this coming summer. By 2021 all meetings and events at UCL will be Powered by Plants - meaning there will be no meat! Lacoste did not want to save all the animals in the world – they want to create a hype around a beautiful advertisement campaign that can make them sell more t-shirts. I had an experiment where I bought eight books about green marketing (yeah, I know…I’m a nerd). Inspiration is alfa & omega to succeed. I agree with the guy above^^, Lacoste is the HUGE winner on this list. The unique thing about this ad is that it did not feature their clothes at all. The event was held between October and December 2019. We will have stalls, biodegradable glitter, a forest and a photo booth! Responsible logistics: Transport and logistics historically contribute to 81.4% of Puig’s carbon emissions. As ever, points = prizes and it’s only a £1 buy-in. Purchasing 100,000 electric delivery vehicles, the largest order ever of electric delivery vehicles. UCL’s Yoga and Meditation society are providing you with free yoga, so you can take time out of your busy week to destress. The Debate Society hosts UCL’s Political Societies and challenges them to answer tough questions on what their Party’s stance is on sustainability and the climate crisis. But everyone feels bad when they see a sea turtle that is being choked to death by a plastic bag.eval(ez_write_tag([[336,280],'sustainabilitymattersdaily_com-leader-3','ezslot_9',119,'0','0'])); In the video, the woman says that “the product contains up to 30 % renewable material”. Stepping up its efforts to tackle the current plastic crisis, in 2018 Lego launched its own blocks made from sugarcane. Our focus is achieving net zero carbon shipments through sustainable process improvements, recycled materials, investments in electrification, and renewable energy initiatives. 65% of corporations have a CFO involved in sustainability programs. Happy to be your inspiration. (Inspired by VU Amsterdam and HU Utrecht), Distributing organic food can be part of your sustainability campaign, ​​Sign-up to the ​FREE online course to establish your Green Office. In light of this, brands are now finding themselves in a position where they must align themselves with the environmentally conscious mindset of modern-day consumers (whether or not the nature of their businesses actually reflect what they are saying). This ad is smart, but they are already selling plastic-free beer packaging (that I have tested and reviewed). “Elon” refers to the CEO of Tesla, Elon Musk. The Engineers Without Borders Society invite you to an evening with Global Water Brigades, an international movement of university students working alongside local communities and technicians to implement clean water systems in the developing world. Explore Amazon’s renewable energy and responsible sourcing projects around the globe. Campaigns Ajita Singh 2020-04-28T17:37:14-04:00 The Sustainable Development Goals are all interconnected and in order to achieve the 2030 Agenda, we have to ensure that all the Goals are met. Open to All. The campaign drew the support of high-profile celebrities, including Sir David Attenborough, Dame Judi Dench and Al Gore. Bring an item of clothing and we'll help you repair it. Beyond Meat is a plant-based meat option that specializes in offering hamburgers without meat.